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SEO Basics: How to Get Your Ghana Business Found on Google
R
Richard Adaze
Founder, Adaze Web Studio
December 28, 2025
5 min read
Getting Started with SEO for Your Ghana Business
SEO (Search Engine Optimization) is how you get your business found on Google. Here's a simple guide to get started:
What is SEO?
SEO is the practice of optimizing your website so it appears higher in search results when people look for your products or services.
Why SEO Matters
- 75% of users never scroll past the first page of Google
- SEO traffic is free (unlike paid ads)
- Higher rankings = more trust and credibility
Basic SEO Tips
1. Keyword Research
Find what your customers are searching for:
- "web design Ho Ghana"
- "best restaurant in Accra"
- "plumber near me"
2. On-Page SEO
Optimize your pages:
- Use keywords in titles and headings
- Write helpful, detailed content
- Add alt text to images
3. Local SEO
For Ghana businesses:
- Create a Google Business Profile
- Add your business to local directories
- Include your city/region in keywords
4. Technical SEO
Make sure your site:
- Loads fast
- Works on mobile
- Has no broken links
- Uses HTTPS
5. Content is King
Create valuable content:
- Answer common questions
- Write how-to guides
- Share industry insights
Need Help with SEO?
At Adaze Web Studio, all our websites come with basic SEO optimization. We also offer dedicated SEO services to help you rank higher. Contact us to learn more.
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