Mawuli POP Ceiling — Turning Craftsmanship Into a Brand
A professional portfolio website built to showcase 16+ years of expert POP design experience and generate high-quality project leads.
About the Expert
Mawuli POP Ceiling consists of a team of highly skilled POP (Plaster of Paris) design specialists with over 16 years of experience in interior decoration and ceiling work. They specialize in creating luxurious, durable, and artistic ceiling designs for residential and commercial spaces across Ghana.
Experience
16+ years of mastery in POP design and installation.
Reputation
Trusted craftsman known for precision and high-end finishes.
Project Focus
Company
Mawuli POP Ceiling
Impact
From "Word of Mouth" to Digital Authority
Primary Tool
Lead Generation Portfolio
The Challenge
How do you take a highly skilled craftsman whose work is mostly offline and word-of-mouth, and position him as a premium expert online?
Mawuli had over a decade of stunning projects, but no central place to showcase them. Potential clients had to rely on fragmented photos on his phone or social media to see his work. This made it difficult to:
- !Establish professional authority and trust with new clients
- !Provide a high-quality gallery for potential buyers to browse
- !Capture and manage inquiries in a structured way
- !Clearly explain the value of premium POP vs. standard alternatives
Project Goals
Digital Authority
Position the craftsman as a leading expert in the POP industry.
Visual Gallery
Build a high-impact gallery to showcase 16+ years of work.
Lead Generation
Create direct pathways for potential clients to request quotes.
Service Clarity
Clearly explain the different types of POP and design options.
Portfolio-Centric Design
Visual-heavy architecture designed to let the work speak for itself.
Visual & Strategic Results
We designed a website that shifts the focus from "getting a job" to "delivering an experience."
1. Expert Branding
Crafted a professional digital identity that separates Mawuli from informal laborers.
2. Interactive Gallery
Organized hundreds of project photos into themed categories for easy browsing.
3. Inquiry Engine
Integrated Whatsapp and contact forms to convert casual browsers into serious leads.
Outcome & Impact
"Adaze built me a website that is helping me show my work to people all over the country. Now, I just send a link and my work does the talking."
Are You a Craftsman or Business Owner Ready to Brand Up?
We help master craftsmen and business owners turn their years of experience into powerful digital brands that attract better clients.